Coming soon

Wan 3.0 creation preview

Preview the next-generation Wan 3.0 creative generator

Wan is Alibaba's video-generation model family. Wan 3.0 is expected to bring major improvements to AI video creation, including higher-quality output, stronger consistency, and more advanced creative control, with full access coming soon.

Wan 3.0 is coming soon. The mode-specific workspaces are already available with other supported models.
Wan 3.0 demo previewThis demonstration video was generated with the Wan 3.0 workflow.

30s

Native video window

The Public Beta preview announces clips of up to 30 seconds in one generation.

20

Cross-format references

Omni-Creation is presented as accepting up to 20 project assets in one task.

8

Input categories

Text, images, audio, video, documents, spreadsheets, slides, and web pages.

Wan 3.0

What is Wan 3.0?

Wan 3.0 is the latest publicly tested visual-generation model and creative platform from Alibaba's Wan team. It covers video generation, image generation, and editing existing content through text instructions or reference material.

Public Beta means the product is open for general users to apply for testing, while features, pricing, eligibility, and output quality may still change. It is not the same as a final commercial release, public API, or open-source model.

Native 30-second video

Announced functionality

Up to 30 seconds in one generation with intelligent duration control

Practical value for creators

Reduces identity, lighting, and narrative jumps caused by stitching many short clips

Omni-Creation

Announced functionality

Up to 20 reference assets

Practical value for creators

Bring characters, products, scripts, presentations, and brand material into one task

Reference consistency

Announced functionality

Reproduce character and object details

Practical value for creators

Better suited to ads, character shorts, and work that depends on a stable visual identity

Precise video editing

Announced functionality

Instruction- and reference-driven changes

Practical value for creators

Modify the picture, story, or environment without restarting every generation

Together, these capabilities shift the focus from generating one attractive shot to completing content that can be controlled, reviewed, and revised.

Wan 3.0 Studio

From a single prompt to a controllable production flow

The Public Beta direction moves beyond isolated clips: bring planning material into the generation context, preserve important visual anchors, and refine an existing result instead of restarting every time.

Native 30-second creation

A longer single generation can reduce the identity, lighting, and pacing breaks caused by stitching many short clips.

Omni-Creation context

Combine creative briefs, brand documents, reference images, videos, and audio instead of compressing everything into one prompt.

Reference-led consistency

Keep characters, products, environments, and brand cues visible throughout a multi-step creative workflow.

Wan 3.0 Public Beta

A broader image and video creation system

The preview describes Wan 3.0 as a connected creation environment rather than a single text-to-video endpoint.

Precise video editing

Use instructions and references to modify the picture, story, or environment without rebuilding the entire concept.

Image generation and editing

Develop characters, storyboards, brand visuals, multi-image compositions, and selected-area edits before motion.

Production verification

Long text, formulas, figures, brand details, and document-derived facts still require human review before publishing.

Omni-Creation preview

Let project material become part of the prompt

The announced workflow can take up to 20 references across eight content categories. That creates a clearer path from a brief, storyboard, product material, and brand guide to a generated or edited result.

TextImagesAudioVideoDocumentsSpreadsheetsSlidesWeb pages

Input

4 input types
Character images
Character images · 01
Character images · 02
Background
Background · 03
Motion video · 04
Audio track

AAC · 5.0s

Output · Generated video

30s

Native video window

20

Cross-format references

8

Input categories

FAQ

Wan 3.0 frequently asked questions

What Public Beta means, what has been announced, and which details are still pending.

Has Wan 3.0 officially launched?

Wan 3.0 entered Public Beta on August 6, 2026, and users can apply through the official website. Public Beta is still a testing stage, so pricing, features, and eligibility are not necessarily final.

What is the longest video Wan 3.0 can generate?

The announced native video length is up to 30 seconds with intelligent duration control. Actual selectable durations, resolutions, and mode-specific limits should follow what appears in the user's account.

Which reference material can Wan 3.0 read?

The announced categories include text, images, audio, video, documents, spreadsheets, presentations, and web pages, with up to 20 reference assets. Complex tables and exact figures still require human verification.

Is Wan 3.0 open source?

No official Wan 3.0 open-source project or model weights have been identified. Earlier Wan releases included open models, but that does not mean Wan 3.0 uses the same release model.